What kind of interest-based advertising does BMW conduct?
We personalize websites operated by BMW and participate in network advertising programs that display advertising about BMW on other unaffiliated websites. We customize and personalize this advertising to your interests based on information from your activities, such as the actions you take when you visit our websites and when visiting websites that display BMW advertising.

How does BMW use cookies and other digital markers and conduct interest-based advertising?
We use technologies such as cookies, web beacons, pixels and other technologies to collect information on how users navigate our websites and respond to our promotional communications.

When a user interacts with our website, "cookies" and other digital markers are used by us and by our third party service providers to collect information and to track user patterns. A cookie is a small text file which contains a unique identification number that identifies your browser, not you personally, to our computer each time you visit our website. A cookie can tell us which pages were visited and how often. We use this information in an effort to improve our website’s usefulness to you - primarily for technical reasons, such as providing seamless navigation. In addition, we may use website plug-ins (including third-party plug-ins) that store information in your local browser storage to assist with understanding website analytics. This information is cleared when you close your browser.

Our website also uses cookies and pixel files (small image files) to manage our on-line advertising programs. Cookies and pixel files may keep track of your browser so that you will be recognized when you visit other websites. Our ad management providers use these pixel files and cookies to populate an advertisement for us when you visit certain other websites. We also use pixel files to determine when you have opened a promotional communication from us and other interactions with that promotional communication, such as if it has been forwarded or if a link within it has been clicked. These pixel files are generally valid for a limited number of days and are provided by our ad management providers.

Why does BMW conduct interest-based advertising?
We believe that interest-based advertising that is tailored to your particular interests is more helpful and relevant to you. We use information collected about your interaction with our websites and other unaffiliated websites to understand our audiences and to improve your access to new products and services that are most relevant to your interests.